The Elephant In The Room

Being a social responsible business ownerLiterally, I have this beautiful painting of an elephant. As many events in my life the day this elephant came into my life was significant.

One of the groups I have connected with is Ladies Who Lunch Ottawa (LWL.) It’s for super-connectors, philanthropists and women in business. One of the posts that flew through by LWL newsfeed one day was about Bob Parsons; CEO, Founder of GoDaddy. He went on a $50,000 expedition to Africa. The report highlighted how he helped a community by murdering an elephant who was visiting nightly with his family and eating the crops. Hero Bob thought his good deed would include night vision goggles, guns and a plan of attack. Hero Bob killed the elephant and a community of people became savages and ripped the dead carcass apart. Continue reading

Startup Canada Podcast Show – Finding Your Moxie with Marissa McTasney

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“Dream big, think the impossible, love passionately, and give generously.”

Below is what Start Up Canada wrote about an upcoming podcast I did with them that is being released today ( Sept. 29th, 2015).

“Dream big, think the impossible, love passionately, and give generously.” This is the mantra Marissa McTasney created for herself. When McTasney started Moxie Trades, she didn’t have the skills, knowledge, experience or even a mentor. All she had was an opportunity. She dove in head-first, quickly landing a big contract with Home Depot and made a deal with Brett Wilson from Dragons’ Den. Now Moxie Trades is a successful handy-women apparel line that can be found in large retail stores across North America. Continue reading

Suck It Up Buttercup… OR Not!

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Suck it up Buttercup… or not?

Yep… that’s the advice I’m given all the time.
You are busy – so what!
You have a family – so what!
You are running a company – so what!
You have bills to pay – so what!
All of these comments end with an exclamation mark, not a question. But it’s the question mark that really matters.

I have found that over the years, there have been many sleepless nights, 4am wake-ups with a pounding heart and a stomach that aches with anxiety. I’m a hustler. I love working. I love being an entrepreneur. I will always be busy and productive. However the price for my Type A personality is that it can be overwhelming at times. That alone has been my biggest challenge and struggle as a lone entrepreneur. Continue reading

The Privilege is Yours…

How to become a good team leader. LeadershipThe privilege is yours…leadership

There are leadership blogs and posts – Top # of Traits of a Successful Leader and Leaders do these # of things every day.  In researching this blog, I even found this one: Top 100 Leadership and Influence Blogs. (seriously?)  The ego reads these and goes… OK, I’m good – yep, got that one… OK, yep, I’m in the 5am club; OK yep, I’m a good listener,  OK yep, I’m brave… Ego says, booya – I am a leader.  

Hold up chief, not so fast! Continue reading

I Don’t Care About Your Emotions.

happy

The reality for me is that I want acceptance and validation.  Is that the same for you?  I really do wonder.  At Moxie… the only thing that has kept me going is the gratitude and praise that I receive from our Moxie fans.  I continue to be overwhelmed with gratitude when women send me photos of themselves wearing my work boots or showing me the shoe box with the boots still inside.   I dreamed about that moment.  We have really pretty tissue paper and round hang tags. Continue reading

Keep Calm & FIND YOUR MOXIE

It occurred to me the other day in a heated debate… I am not the customer. When I started the business with the Original Pink Work Boot, it took me five months to develop the concept that included a men’s work boot that was pink, a pink tool belt, safety glasses and hard hat. We had combo packs; pink, blue, green, red, tan and black. That’s a total of five months to source what would launch Moxie Trades. Within four months of my presentation to Home Depot, I had a website, 1-800, logo in for trademark registration and products distributed through Home Depot.

Continue reading

Know More About The Most Adored Business Woman in Canada

Who encouraged and supported her and their support finally paid off. With the crucial support of her well-wishers and her hard slog, she finally lived her dream by creating Pink Womens Steel Toe Work Boots

Welcome to Marissamctasney.com, the official website and blog of Marissa McTasney. The founder and Chief Work Boot Wearer of Moxie Trades Ltd, Marissa McTasney is renowned for creating the original Pink Work Boot especially for women. Apart from being a dedicated wife and a mother, Marissa is the most adored and appreciated businesswomen in Canada who has given her everything to establish Moxie Trades Ltd.
Marissa McTasney started the trend of Pink Womens Safety Boots Canada and now it has become the first choice of every daring and hardworking women all across the US and Canada. She wanted something different from that of traditional men work boots and thus, she came up with a brilliant idea of pink work boots that could keep women safe and sound on the inside and out yet looked girly. Continue reading

Part 3: The Inner Tutu and The Boycott!

Part 3 – The Inner Tutu and The Boycott!

This blog is part three of my inner tutu wholehearted living story…. In retrospect, the boycott has become an honour. It has sparked a fire in me that has reminded me of who I am and that I will fight for that right to live wholeheartedly for all the things I stand for. More importantly for all the lessons I want to teach my children.

As Robin Sharma has shared in his teachings.. “critics don’t come out to play when you are doing average work, they come out when you are approaching mastery and doing great work”
So I know the older I get, the bolder I get, the louder I get, the more criticism I will face – but then that’s how I’ll know I’m achieving something magnificent.

Recently I watched this Brene Brown video on “Why the critics aren’t the ones who count” – Watch this!

The boycott started about questions about photo of women in construction. The conversation very quickly became about pink and some ridiculous woman who wears a tutu in pink work boots. It included women questioning this chick’s skill in the trades. It included women attacking a successful woman – a construction worker from Saskatchewan. Criticism on steroids.

My main concern became, wow with all the good that I aim for and the intent in my daily actions, isn’t there a better cause to fight? And if you read some of the emails, I’m blessed to receive, you might feel like a putz.

The truth is I wanted work boots that fit and were pink. Plain and simple. I thought that if I looked like myself, we could all get over the fact that I was a woman in the room with hammer, then we could get to work. And yes, I can build shit, did receive a scholarship from my women in skilled trades program but more importantly I built a magical Harry Potter dressing room for my daughter, a train table for my son and a family room in my basement that my best friends and family enjoy till 4:30am on party nights.

Despite the very few critics, there are way, way, WAY huge amounts of women and men who encourage me. Beyond my wildest dreams, women email me photos of themselves in our footwear, they tell me stories about how I gave them the courage to follow their dreams, whether it’s with a hammer, ipad or blender. This gift is invaluable and I’m full of gratitude that women have taken the time to share their stories with me. I am daily filled with tears of gratitude – quite honestly I wonder if I’ve already achieved the goals that are important and can’t imagine what else there is. (but then I find another dream and another idea)

I have re-mortgaged my home, sacrificed time away from my family, faced the dragons and lost my ego the day I put on that pink dress with pink work boots. Many women have worn their husbands work boots for an entire career. Women have told me what they need, want, love and hate. Isn’t that the wonderful thing about women, they are fearlessly opinionated and their desires are endless.

Thanks to Andrea Gordon from the Toronto Star for “getting it” and sharing it with the thousands of readers who frequent the business section. I’ve never been stronger in my mind, heart and soul since I owned my true wholehearted self. I am a woman, a wife, brilliant, strong and I can build S#!t! And for those that hate pink, I will share, I’m not a big fan of green – it’s really not in my colour wheel, I’m never green with envy and although it’s the colour of money – Canadian money comes in many colours so big freak’n deal – still not a fan of green.

One woman stated that she wears mens’ work boots to blend in. We’ve sold thousands of pink work boots, not one thousand or two thousand – we’re in the tens…. I was disheartened that the very women I’m working to keep safe and happy on the inside were criticizing me for doing so. I would never criticize how anyone earns a living. If “blending” in helps one cope – I support that too. It is tough out there and I don’t take it lightly but I also won’t whisper. I will scream, shout and kick in my pink work boots that I am here until you see me. And that is where the difference is made. Progress is not made with whispers, it is made with roars.

So I am honoured to have been boycotted for the colour pink, dancing in my tutu with my daughter and showing my children how to find their own moxie. Moxie is the ability to face fear with spirit and courage. Women are miraculous, I intend to celebrate it! We can make humans, swing a hammer, lead a team, run a board meeting or bake a cake. If you don’t think that’s something to celebrate, you are not living and you really need to find your own moxie… I dare you!

If you missed Part 1 and Part 2, click on the links.

Part 2 – Finding My Inner Tutu

Part 2 Finding My Inner Tutu
Now you’ve heard about how the life of me dancing in a tutu and pink work boots came to life… Here’s part two – wearing it in public. As part of my community involvement, I made friends with two lovely ladies who had an idea to run an event for women – inspirational, educational and motivational – that was all I needed to hear – sign me up. On the day of our event, our MC called in sick and I was asked to step up to the challenge – I was as pumped as a kid in Disney. I asked one of my dear friends (I only have dear friends, if they aren’t dear, why have them?) and asked her to break into my house to get “the” dress. I worked the day, dancing, emceeing, talking about business. I felt peace, I felt confident and I felt so happy – yes, pink work boots and a tutu. My outside now matches my inside. I finally found who I am! 37 birth years in (25 heart years) – not bad! That day was the day that I owned my statement, my being and my essence. I am a Woman, I am a Wife, I am Brilliant, I am Strong and I can Build S#!t! (No, t-shirt is not available yet) I am living wholeheartedly and fiercely loyal to my wholehearted self. Women wanted to touch my dress, asked me how it felt wearing my dress and where did I buy it and am I happy? Most of the comments are really positive and I think there are a few more tutus in the closet. I’ve learned that if people’s egos didn’t get the best of them, they too would toss on a tutu. However, the odd critic feels I may not be taken seriously.  Continue reading

Part 1- The Tutu

Part 1 Finding My Inner Tutu
Over the last couple of weeks, I’ve noticed a shift. Deep thought and comments on the colour pink, whether or not I should wear a pink tutu on my profile page and even a pink work boot boycott.
The boycott has been lifted but I sure wish it wasn’t – I have a load of anti-boycott advertising ideas. I did defend myself obsessively.
I must admit; this is what I signed up for. I used to be scared. After my stint on Dragons’ Den (largest deal closed ever worldwide at the time) I used to run into my house, head down.
I wasn’t prepared for the comments, good or bad, I didn’t know how to respond or react.
I felt judged. I was judged.
That was pre-tutu. Continue reading