Find Your People

Posted on June 5, 2018 by marissamctasney

Devastating news… Kate Spade passes away of apparent suicide.

As I hustle in my Moxie Trades world, I am in constant reflection of my values. I have struggled with a (not severe) type of depression and anxiety – I have only been in that dark place a couple of times and that was 3 years ago with the divorce from my sister, niece and two nephews. In addition to my family break-up, this amazing empire at Moxie Trades can certainly kick my ass at times. My saving grace has been my life-saver Traci Trimble who coached me out of darkness with coping skills. I now take what I call my daily happy pill and…. I studied Robin Sharma and affirmed my values and intentions. They have been tested but life is easier with these rules I live by.
I bought Frankie her first Kate Spade purse and wallet last week for her 13th Birthday. Sad that Kate’s daughter is 13 at the time of her passing. For any of you suffering… please do not. Please seek immediate help.
1. Know your values – everything else can take a running leap off a tall bridge. (Family, friends, career, legacy, health, adventure, spirituality, and economics)
2. prioritize these values
3. assign rules to them
4. assign mentors to them (alive or dead)
5. Surround yourself with love and nothing else.
6. Find your people – your Traci, your Angela, your Catherine, your Tanya, your Jackie… your….. people, your 911.

Will pink work boots get through a hardening American border?

Posted on April 18, 2017 by marissamctasney

Ten years ago, Marissa McTasney sold her first pair of pink work boots – the trademark product of her company Moxie Trades Ltd. – to a U.S. customer through her online store.

But she waited another five years to fully launch into the U.S. market to make sure she had the knowledge base, market strategy and inventory in place to tackle this new and potentially lucrative market.

Since then Ms. McTasney’s U.S. base has grown to 30 per cent of her $2-million-a-year sales, including a recent partnership with industrial safety product supplier Illinois-based W.W. Grainger Inc.

America first

But with U.S. President Donald Trump’s protectionist “America first” talk, which includes discussions of increased domestic manufacturing and heavy taxes on competing imports, Canadian business owners such as Ms. McTasney are feeling concerned about what lies ahead.

Many, however, have no option but to look at the much bigger market south of us.

“For me, it’s quite significant and I’ve been looking to grow the U.S. business so that I’m not so vulnerable here in Canada,” she says. “There are not a lot of large retailers in Canada, so I wanted to diversify.”

Read the entire article on The Globe And Mail

Founder of Moxie Trades slayed a Dragon, wore pink work boots, stripped down on TV, and ten years later dares women to take on their own fearless adventures

Posted on March 23, 2017 by marissamctasney

Marissa McTasney, Founder and CEO of Moxie Trades, celebrates the Original Pink Work Boot’s ten year anniversary by observing March 27th as National Day of Moxie – daring women to find and celebrate their “inner moxie”, or the ability to face fear with spirit and courage.

Take the Moxie Pledge For a Chance to Win $1000 Moxie Trades Grant

Posted on March 23, 2017 by marissamctasney

The founder of Moxie Trades slayed a Dragon on CBC, wore pink work boots, stripped down on TV, and ten years later is daring women to take on their own fearless adventures. Marissa McTasney launches the Moxie Pledge and a chance to win grant for tackling fearless initiatives.

Marissa McTasney; Founder and CEO of Moxie Trades celebrates the Original Pink Work Boot’s ten year anniversary by observing March 27th as National Day of Moxie – daring women to find and celebrate their “inner moxie”, or the ability to face fear with spirit and courage.

Moxie women can take the pledge confirming their inner moxie by visiting www.moxieday.com and enter for a chance to win $1,000 grant towards their goal of facing their individual fearless adventures.

Moxie Trades, the maker of the now infamous pink work boot “Betsy”, had humble beginnings as a small Canadian startup. They said it would never work, but “they” were wrong. Through her distribution partner TT Group, Moxie Trades now ships worldwide and can be found in over 500 retail outlets across North America.

McTasney famously ditched her high heels for work boots and she’s been knocking down walls and pounding the pavement with Moxie Trades ever since. McTasney even stripped down on the set of The Naked Entrepreneurhosted by Sean Wise which can be seen on the Oprah Network this month. Her latest activities include marching with the Women’s March Global Team and she strives to highlight the importance of economic prosperity for women.

“Our company has never been about the work boots; it’s always been about the women who wear them” says McTasney; Chief Work Boot Wearer.

With every purchase of the 10th Anniversary Special Edition Pink Work Boot, Moxie shoppers receive a Raglan Shirt and Key chain to mark the occasion. Ten percent of online sales at www.moxietrades.com for the Pink Promo pack will go towards grants for women who wear work boots.

If you would like more information, please contact Barbara Munshaw email social@moxietrades.com.

About Moxie Trades

Founded in 2006, Moxie Trades began with the goal of providing home renovation services primarily by teams of women. Fate intervened as the brand grew and it direction changed to suit the needs of the market. Through sheer grit and determination, Moxie Trades has evolved into the most recognized brand of safety footwear for women in Canada. We strive to deliver the best product with the best customer service for women who work in the trades. Our products – ranging from work boots to protective eye wear can be found in retailers across North America.

Startup Canada Podcast – Collaborating for Change with Janice McDonald & Marissa McTasney

Posted on March 8, 2017 by marissamctasney

International Women’s Day celebrates equality, diversity and inclusion worldwide. Championing those working to support women entrepreneurs and business leaders is essential in raising the bar for gender parity. Marissa McTasney, Founder and CEO of MoxieTrades, is passing on the torch to Janice McDonald, Founder of The Beacon Agency to become the new Startup Canada Women’s Ambassador. Janice is preparing to inspire national action with one empowering idea.

Hear the podcast.

Moxie Trades: From the Dragon’s Den to export success

Posted on March 7, 2017 by marissamctasney

It’s not every day that you slay a dragon.

To subdue the fire-breather, Marissa McTasney needed a great idea, determination, and the intestinal fortitude to pitch her idea to a panel of billionaires on CBC’s hit show, Dragons’ Den, and then walk away when the offer didn’t feel right.

The Life of a Female Founder – Marissa McTasney

Posted on February 23, 2017 by marissamctasney

Marissa McTasney is the Pink Work Boot Lady in footwear circles and known in the business world as a woman with moxie. She is the Founder and President of Moxie Trades Ltd.

Moxie Trades is now a multi-million dollar threat in the safety footwear industry and the most recognized brand of women’s safety footwear in Canada. Moxie Trades safety footwear can be found in over five hundred retail outlets across North America.

Learn more of Marissa’s secrets

I Marched, Now What? #WomensMarch

Posted on February 2, 2017 by marissamctasney

The overall learning from the Women’s March is that the real work has only just begun. January 21, 2017, was about awareness, and the world rallied in response. But now that the world’s attention has been held the groups must come together and communicate, and push policy and associations to do better work, and stay engaged as a community.

Read and watch on OPN Ninja

Women’s March: What’s next?

Posted on January 26, 2017 by marissamctasney

Millions took part in the Women’s March. But they also got marching orders to go home and make their community a better place. Listen to the full program on CBC’s Ontario today.

Follow Up with Marissa and the Women’s March in Washington after Donald Trump’s Inauguration

Posted on January 24, 2017 by marissamctasney

Marissa shares her experience after visiting Washington for the Women’s March after Donald Trump’s Inauguration.

Author Archives: marissamctasney