Founder of Moxie Trades slayed a Dragon, wore pink work boots, stripped down on TV, and ten years later dares women to take on their own fearless adventures

Marissa McTasney, Founder and CEO of Moxie Trades, celebrates the Original Pink Work Boot’s ten year anniversary by observing March 27th as National Day of Moxie – daring women to find and celebrate their “inner moxie”, or the ability to face fear with spirit and courage.

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Startup Canada Podcast – Collaborating for Change with Janice McDonald & Marissa McTasney

International Women’s Day celebrates equality, diversity and inclusion worldwide. Championing those working to support women entrepreneurs and business leaders is essential in raising the bar for gender parity. Marissa McTasney, Founder and CEO of MoxieTrades, is passing on the torch to Janice McDonald, Founder of The Beacon Agency to become the new Startup Canada Women’s Ambassador. Janice is preparing to inspire national action with one empowering idea.

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The Life of a Female Founder – Marissa McTasney

Marissa McTasney is the Pink Work Boot Lady in footwear circles and known in the business world as a woman with moxie. She is the Founder and President of Moxie Trades Ltd.

Moxie Trades is now a multi-million dollar threat in the safety footwear industry and the most recognized brand of women’s safety footwear in Canada. Moxie Trades safety footwear can be found in over five hundred retail outlets across North America.

Learn more of Marissa’s secrets