Marissa McTasney, Founder and CEO of Moxie Trades, celebrates the Original Pink Work Boot’s ten year anniversary by observing March 27th as National Day of Moxie – daring women to find and celebrate their “inner moxie”, or the ability to face fear with spirit and courage.
International Women’s Day celebrates equality, diversity and inclusion worldwide. Championing those working to support women entrepreneurs and business leaders is essential in raising the bar for gender parity. Marissa McTasney, Founder and CEO of MoxieTrades, is passing on the torch to Janice McDonald, Founder of The Beacon Agency to become the new Startup Canada Women’s Ambassador. Janice is preparing to inspire national action with one empowering idea.
It’s not every day that you slay a dragon.
To subdue the fire-breather, Marissa McTasney needed a great idea, determination, and the intestinal fortitude to pitch her idea to a panel of billionaires on CBC’s hit show, Dragons’ Den, and then walk away when the offer didn’t feel right.
Marissa McTasney is the Pink Work Boot Lady in footwear circles and known in the business world as a woman with moxie. She is the Founder and President of Moxie Trades Ltd.
Moxie Trades is now a multi-million dollar threat in the safety footwear industry and the most recognized brand of women’s safety footwear in Canada. Moxie Trades safety footwear can be found in over five hundred retail outlets across North America.
The overall learning from the Women’s March is that the real work has only just begun. January 21, 2017, was about awareness, and the world rallied in response. But now that the world’s attention has been held the groups must come together and communicate, and push policy and associations to do better work, and stay engaged as a community.
Millions took part in the Women’s March. But they also got marching orders to go home and make their community a better place. Listen to the full program on CBC’s Ontario today.
Marissa shares her experience after visiting Washington for the Women’s March after Donald Trump’s Inauguration.
“It felt like a sisterhood”: Toronto woman on being in D.C.
See the video on CTV news.
Americans seemed equally pleased by the Canadian contingent. Trip organizer Marissa McTasney says she even saw some women “cry when they saw we showed up in such numbers. It was very moving.”